W.UP has teamed up with Backbase, the omni-channel digital banking platform leader, to form a partnership through the Backbase Marketplace.

The Open Banking Marketplace offers clients the option of selecting from best-of-breed applications to integrate into their Backbase digital banking environment. Backbase currently works together with 57 applications to help banks revive their digital customer interactions.

W.UP’s innovative Sales.UP tool is now available to integrate within the Backbase platform. The integration will help Backbase clients create relevant and personal interactions with their clients using non-traditional customer data, such as location, social media interactions or even weather.


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