We are how we spend: how customer profiles can help banks laser-target customer...
Customer profiles not only help banks follow through with their business goals but also serve as the input for setting them.
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customer profile
How to implement a personalisation platform in five steps – Part 2
Here are the five stages of setting up a banking personalisation platform like a pro and making the most of it, as seen by Gellért Vinnai, W.UP’s head of product.
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How to implement a personalisation platform in five steps – Part 1
Here are the five stages of setting up a banking personalisation platform like a pro and making the most of it, as seen by Gellért Vinnai, W.UP’s head of product.
Read More