Getting emotional: help customers feel better about themselves – and your bra...
Clients’ emotions have a huge effect on customer experience and satisfaction, trust and even brand loyalty. It’s time to embrace them.
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customer journey
Curve: “The biggest winner in the end will be the customer”
Imagine if you could combine all your cards into one, and spend money across accounts with it. That’s exactly what London-based fintech Curve has set out to do.
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“Welcome to the segment-of-one age” – Interview with Balázs Vinnai
Banks must step up their game in personalised digital sales and focus on better understanding individual customer needs, according to Balázs Vinnai, the new president and inv...
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Digital disconnections: Missing links kill banking sales
Disconnection with marketing tools can greatly impact digital banking sales, while disruptions in customer journeys bring about higher abandonment. But how to fill in these di...
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Top retail banking trends in 2018 - W.UP Digital Banking Weekly
The new year brings new discussions on how traditional banks can tackle digital disruption. Smooth customer journeys, improvements in data analytics and multichannel delivery ...
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