Essential skills: who do you need to make your digital transformation project a...
When it comes to digital, the struggle is real. So here’s a breakdown of what banks need to deliver at every stage of a personalisation platform project.
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How to implement a personalisation platform in five steps – Part 2
Here are the five stages of setting up a banking personalisation platform like a pro and making the most of it, as seen by Gellért Vinnai, W.UP’s head of product.
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Dream big, start small: the two key phases of personalisation in banking
Customer loyalty is no longer about labels, products or prices. It’s about who is there for customers whenever and wherever they need it.
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