Top ten UX and UI misbeliefs
The easiest way to success is copying the design of a popular service. This is just one of the 10 most common user experience (UX) and user interface (UI) design misconceptions that banks should know about if they are aiming to create successful financial services. Here are the 9 other mistaken beliefs on this top list, compiled by Alex Kreger, CEO of Riga-based UX Design Agency.
Tap Trump’s secret weapon
Banks can tap consumer data to micro-target ads that ensure their marketing messages were only seen by those most likely to engage and respond. Donald Trump’s digital team did the exact same thing and he won the White House, says Jeffry Pilcher, CEO of The Financial Brand.
AI used in physical branches
Adobe’s artificial intelligence (AI) platform, Sensei now allows banks to track customer activity in physical branches to better personalize services. One feature called fluid experiences, for example, uses AI to automatically reformat content on a bank’s website or app to fit a screen inside the bank, making it easier to consolidate information and campaigns.
Wake up and smell the Dodo
Bank leadership teams “are sleepwalking their institutions into obsolescence and extinction, because they are not adapting to change the right things”, says digital banking blogger and author Chris Skinner. He believes banks are here to stay though, “as long as they adapt to change”. Read his entire post here.
