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The neobanks are launching.
What’s your move?

Egypt has licensed two digital banks and approved a third. In Morocco, Simple. went from launch to an AI assistant that speaks Darija in five months. Revolut has also signalled interest in entering the region.

We reviewed 24 banking apps in Egypt and Morocco to see how ready incumbent banks are, and what they can do before the new entrants scale.

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Free · 11 chapters · includes the Neobank Readiness Score (about 10 minutes)

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Egyptian bank apps we reviewed let a new-to-bank customer open an account fully remotely.

Nearly 80%

of Moroccan bank apps lacked personalisation.

24 banking apps

reviewed across Egypt and Morocco, with findings explored in 11 chapters.

Get the handbook

What can Egypt and Morocco’s banks do now to stay competitive?

A review of 24 banking apps, 11 chapters of analysis and examples from digital leaders around the world. Inside:

01

Ten questions for your ExCo
to ask before the neobanks launch (page 4).


02

How digital leaders make joining a five-minute, phone-only journey,
and what they do in the customer’s first week.

03

How to turn InstaPay and e-wallet users
into daily app users.


04

The two customer groups the neobanks will target first:
diaspora customers and customers looking for Islamic and participative banking.

05

AI that serves customers in Arabic, French and Darija.
What the leaders already offer.

06

How to modernise customer journeys
without putting the core system at risk.

07

The Neobank Readiness Score:
a structured way to find your biggest gap and choose where to start.

Free · 11 chapters includes the Neobank Readiness Score

Get the handbook

Three of the ten questions to ask your ExCo

01


Can a new customer join from their phone in under ten minutes, as fast as the new digital banks will?

02


Does our loyalty programme move customers from cash to digital, or only discount what they would buy anyway?

03


What share of our customers have their salary with us, and would we notice if it moved to a neobank?

Background-1Seven more are inside. Ask each member separately. Where business, digital and technology give different answers, you have found your first gap.

Get the handbook

The neobanks are still launching. The banks that move first can keep the customers who matter most.

Download the handbook to see where banks in Egypt and Morocco stand today, then book a digital health check with our team to decide where your bank should focus.

Get the handbook Book a digital health check

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