Personalised financial insights

The challenge:

Finding a way to turn batch data processing use cases into a comprehensive solution

When it comes to personalising customer experiences, real-time data can be a major advantage. It's also something that Raiffeisen Bank International, or RBI for short, had no way of providing at the beginning of their most recent digital transformation journey.

But after several successful proof-of-concept projects with Finshape's data enrichment and categorisation engine, it became clear that batch data held untapped potential for the bank group to better understand their customers' needs - and how to best meet them.

RBI turned to Finshape for help with building a smart widget library that member banks could make their own customer insight dashboard in a quick and cost-efficient manner and transforming datasets, some weeks-old, some near-time, into an engagement and sales driver.

The solution:

Hybrid smart widgets with money insights for users and easy rollout for banks

In step one, Finshape came up with a variety of widget ideas to help RBI customers keep track of their spending and manage their finances more efficiently.

For example, based on accumulated transaction data, monthly reports were generated and communicated to customers to show what was going in and coming out of their bank accounts as well as their credit card payments and ATM usage over the previous 30 days.

User feedback was overwhelmingly positive, so RBI asked us to integrate the widgets into its mobile application.

In doing so, we had to make sure that the end result was low on costs but high on benefits, such as easy rollout and faster time-to-market, for group members looking to implement it.

A web application was built to make smart widgets available for users in a seamless continuation of mobile app workflows.