Dynamic pricing in practice
A pragmatic playbook for SME banking
"Dynamic Pricing in Practice" eBook explores how banks can shift from static, one-size-fits-all pricing to dynamic, data-driven strategies that tailor offers to each SME client. By leveraging real-time data on risk, loyalty, and market trends, banks can boost revenue, improve client retention, and reduce risk. The e-book presents real-world case studies, a four-step roadmap for implementation, and best practices, demonstrating that dynamic pricing delivers measurable results and a strong competitive edge for banks ready to adapt.
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Chapter Highlights:
- Chapter 1: Static pricing treats all SME clients the same, leading to lost value, overpaying strong clients, and underpricing risky ones, while dynamic pricing brings precision and competitive advantage.
- Chapter 2: Dynamic pricing delivers rapid, double-digit revenue growth, stronger margins, and healthier portfolios by aligning prices with client risk and value.
- Chapter 3: Real-world examples from Europe and Asia show that banks using dynamic pricing achieve higher margins, improved loyalty, and increased cross-sell without expanding their loan books.
- Chapter 4: A four-step approach—spot potential, pilot, build the model, and scale—enables banks to implement dynamic pricing effectively, supported by data, technology, and cultural change.
- Chapter 5:Quick wins, volume-tiered pricing, smarter product packages, transparent communication, and leveraging external expertise help banks maximize the benefits of dynamic pricing early and sustainably.